雅思考官的“弱点”在哪里？其实就在......

　　雅思大作文的结构论述一般是同学们比较头疼的一个问题，今天我们就具体来分析一下一篇好的雅思大作文的主体段的论证，应该怎么样进行展开。

　　我们来看一个整体的例子！

　　正面观点1

　　To begin with, one of the major functions of advertising is to assist consumers to find and buy suitable products.

　　正面观点2

　　What is also worth noticing here is that advertising serves to stimulate consumption and contributes to economic development.

　　反面观点

　　In spite of its importance, there is no denying that every now and then, advertising leads customers into an impulsive purchase,  thereby causing wasteful spending.

　　拓展例题的第一个分支观点：

　　正面观点1

　　To begin with, one of the major functions of advertising is to assist consumers to find and buy suitable products.

　　支持句1

　　Common knowledge is that advertising refers to presenting information relevant to a product or service by a variety of media, such as television, radio, newspaper, magazines, brochures and so forth.

　　支持句2

　　With the presence of advertising, a consumer is able to acquire the latest information in the market, such as features of a product or service, and thereby making a wiser buying decision.

　　支持句3

　　By contrast, without advertising, a consumer is at the risk of purchasing a product that fails to meet all of his or her needs, because of lack of knowledge of better alternatives in the market.

　　拓展例题的第二个分支观点：

　　正面观点2

　　What is also worth noticing here is that advertising serves to stimulate consumption and contributes to economic development.

　　支持句1

　　As said before, advertising is responsible to introduce a product, but in reality, it does more than that.

　　支持句2

　　Advertising describes a product in such an impressive way and with adding so many visual appeals that it always succeeds in attracting the eyes of the customers and driving them into a final purchase.

　　支持句3

　　In addition, advertising reminds the intended customers of their existing needs or create fresh needs, keeping them aware that only by purchasing a product can their needs be met.

　　支持句4：

　　By these two approaches, advertising encourages spending and contributes to economic development.

　　拓展例题的第三个分支观点：

　　反面观点

　　In spite of its importance, there is no denying that every now and then, advertising  leads customers into an impulsive purchase,  thereby causing wasteful spending.

　　支持句1

　　It is a shared convention in the advertising industry that some properties of a product are highlighted while the others are simplified.

　　支持句2

　　A product, when promoted well, will be highly desired by many, as customers are misguided to ignore the products’ downsides.

　　支持句3

　　It accounts for why many shoppers regret their buying decisions before long, observing that what they have bought is not what they actually need or fails to live up to their expectations.

　　支持句4

　　Cosmetics and dietary supplements are among those typical examples, costing  buyers a lot but not achieving desirable outcomes.

　　我们可以看到，在这三个段落的论证的分支结构当中，他的逻辑和观点都是很明确的，并且他在支持距地三到四句话当中的内在隐含逻辑是层层递进的。

　　并且，这是符合逻辑的论证，并且是考官比较喜欢看到的一种分析类型，所以同学们在写雅思大作文的过程当中，也应该尽量去借鉴好的文章是怎么样写作的，并且尽可能去进行模仿，然后再超越，不能够毫无目标地去学习。

　　如果同学们有任何学习和留学方面的问题或困惑，欢迎随时咨询我们，我们很乐意给大家提供帮助，解答大家的问题。